About us

Clean Up Britain was started by a small group of professionals who united based on a shared passion for looking after our environment, and a particular concern about the increasing problem of litter.

We’ve been lobbying hard for a national litter campaign and are members of the National Litter Strategy Advisory Group.

In 2018, we’re broadening our horizons to inspire and enable communities and businesses better address environmental issues which are fast becoming extremely hot topics – single-use plastics, reuse and recycling.

The Team

Alice Blogg

Alice has a background in behaviour change campaigning and working with local government.  She is our ‘Local Champions’ Manager and heads up our growing cohort of Local Champions.  This network of volunteers allows us to increase our impact by monitoring and raising litter issues at a local, as well as national, level.

John Read

Founder, Clean Up Britain. Extensive experience in campaigning, corporate communications, CSR, media management & public affairs. Has worked with the England cricket team, De Beers, the Conservative Party, Richard Branson and HRH Princess Haya of Jordan.

Kenny Logan

Kenny is Campaign Chairman of Clean Up Britain. During an illustrious rugby union playing career, he played 70 times for Scotland, scoring 20 tries, and also played 175 times for Wasps, scoring 79 tries. Kenny is also Founder-Director of Logan Sports Marketing.

Ric Moore

Ric has extensive experience of the charitable sector having held senior positions at Mencap, NCVO, St. Mungo’s and Quakers in Britain. He is also a skilled negotiator and tenacious environmental advocate.

Will Oliver

Farms in the Midlands. NAGA Cereal Grower of the Year 2022. NFU Crops Board. Passionate about food production and being custodians of our beautiful countryside. On a mission to massively reduce the scourge of “fly-tipping”.

Jeremy Paxman

Highly distinguished and widely respected broadcaster and writer, Jeremy is Patron of Clean Up Britain. He sums up his strong views by saying “ours is a beautiful country and I just don’t understand why people would want to drop litter – it makes me angry and depressed”.


This year we’re ramping up our campaigning and work with communities.

We also recognise that businesses face increasing scrutiny to anticipate and react to the environmental impacts of operating.

It’s not only our environment that’s at stake. The media are, quite rightly, becoming increasingly vocal about companies not doing their fair share. It’s becoming imperative that businesses take action on environmental issues over which they have some control.


  • Behavioural change and ‘nudge’
  • Campaign planning and implementation
  • Brand strategy and communications
  • Media relations and public affairs
  • Project planning and execution
  • Product design and innovation

Don’t hesitate to get in touch to explore how we can help you

Media Centre

27/07/2020 Major national campaign launched today with Britain’s largest media group

Clean Up Britain has joined forces with In Your Area, the UK's leading local news, information and community platform

10/02/2020 Channel 4 News Special Report Investigates with Clean Up Britain

Clean Up Britain recently collaborated with Channel 4 to bring this special investigation into Highways England...

22/04/2018 LITTER KILLS

Partners & Supporters

Celebrity Supporters



Keep Scotland Beautiful

“Keep Scotland Beautiful has worked with Clean Up Britain on a number of anti-litter initiatives in recent years and a productive working partnership has been established. This partnership allows for information exchange, research and strategy development in relation to litter prevention, and has been very positive. We are keen to continue working together through 2017 and beyond.”




We are thrilled to partner with Littergram who harness the power of smart phones and social media to help clean up Britain. Download their brilliant app and join a community of like-minded people taking action on our growing litter problem.

LitterGram works closely with councils to help them address the issues app users highlight. Their cutting edge technology is available for free to all 433 councils across the country.


Warwick Business School

We are proud to have joined forces with Warwick Business School, which has the biggest Behavioural Science Group in Europe, to use nudge theory to help address environmental issues.

Based on theories from behavioural science, nudges have been used to solve a range of issues from persuading more people to pay their taxes on time to encouraging households have their lofts insulated.

Read our report ‘Using behavioural insights to reduce littering in the UK’