As part of our anti-cigarette litter behavioural change campaign in Bristol, we’ve produced this very short film, fronted by the comedian, Marcus Brigstocke. The concept behind it is that we use a bit of humour to try and convey key campaign messages directly to people who have been fined – by Bristol City Council – for littering in Bristol. Last year, there were over 7,000 people. Litterers who agree to watch the film at home online, and answer three questions about it, are given a 50% reduction in their fine. Hence, we’re undertaking a UK-first in terms of combining enforcement and education at the same ‘point of sale’… if we can put it that way!