Clean Up Britain, the national anti-litter and fly-tipping organisation, is today launching the Green Champions Award, in collaboration with four industry-leading partners.
These are Event Cup Solutions, FSG, Reconomy and Zero Waste Events.
The Green Champions Award is about asking organisations to embrace sustainable operating practices and to educate their key stakeholders, be that customers, festival-goers, fans or students and staff.
“Quite simply, we’re asking – and helping – organisations to achieve the highest standards of environmental behaviour.
In the wake of the COVID-19 crisis, we’re all even more aware of the fragile nature of our global eco-system. There is now an acute need for organisations and individuals alike to embrace more sustainable behaviour. In fact, many consumers are, increasingly, demanding it”.
Since Covid-19 emerged, Kantar, the leading data insights consultancy, has reported that over 49% of people say that they now “actively seek out companies and brands that offer ways to offset their impact on the environment”.
The Green Champions Award covers five specific areas:
“It seems evident that the social responsibility expectation of consumers has become more demanding and discerning. The corporate reputation of an organisation can, undoubtedly, be enhanced through transparent evidence of its sustainable environmental practices. That’s what the Green Champions Award helps deliver”.
For further information, please contact John Read at john.read@cleanupbritain.