We’re proud to officially support Starbucks who will be giving away 18,500 reusable cups on Earth Day – 22nd April 2017.
As our supporters will know, we strongly believe in long-term sustainable change. Every day millions of paper cups are used for just minutes before going straight to landfill or becoming litter. They’re manufactured from virgin paper pulp and less than 1% of the estimated 2.5 billion we get through every year are currently recycled.
The reusable cup giveaway is launched in the same week as a new awareness message on cup sleeves ‘Reuse to Reduce’ and accompanies the long-standing 25p discount offered to customers using a reusable cup – an incentive Starbucks has had in place for over a decade.
Testing different approaches to encourage and enable people to use reusable cups is an extremely positive step and we are proud to support efforts to promote reusable cups, and understand what prompts people to make the switch.
It won’t be easy – and will take time – but it’s great to see one of the world’s biggest coffee companies seeking solutions to this challenge.
Simon Redfern, vice president communications for Starbucks Europe, Middle East and Africa said;
“With today’s giveaway we are inviting our customers to try to create a new cup habit and help reduce our impact on the environment. We are continuing our efforts with industry partners to find a sustainable and safe long term solution.”
The reusable cups will be given away in participating stores across Great Britain. To find your nearest store in England, Scotland and Wales please visit: https://www.starbucks.co.uk/store-locator – available whilst stocks last.