Jeremy spoke at the Foodservice Packaging Association (FPA) Environment Seminar, on behalf of Clean Up Britain and called on major brands to change the way the public interacts with waste packaging.
“Litter is the sort of advertising that nobody wants,” Jeremy said. “If the sides of the roads are littered with rubbish baring your logo, then you have got a problem.
“What we need to do most of all is to change the way people behave. Businesses have to make dumping litter socially unacceptable in the same way that drink driving now is. It is increasingly clear that the only way for us to win the war on litter is for all of us to come together in a far more integrated way.
“We need a coordinated, collaborative initiative involving environment boards and companies, trade unions and the private sector. I don’t think the Government will help, they’ve already failed us.”
Jeremy noted that the amount of litter in the UK had increased by around 500% over the past 50 years, and last year alone, local authorities across the UK spent more than £1bn on removing litter from our streets.
He called on the private sector to fund behavioural change campaigns that will not only reduce public littering, but “will get Government to jump on the bandwagon of a successful collaborative initiative”.