What this campaign is about

 This campaign has one main objective: to find sustainable and effective solutions to Britain’s epidemic of litter and fly-tipping.


Of course, that’s easy to say, but very difficult to achieve.  In reality, changing the behaviour of the 20 million people in Britain who litter is the only answer.


There are hundreds of thousands of community-spirited people who pick up litter.  In the short term, this is great, but it’s also a bit like mopping-up while the taps are still running…. the litter will just keep coming again and again, forever.  Our campaign is about turning the taps off.


It’s also about trying to force the government to address the numerous and deep systemic failures in both central and local government.


Two examples of these failures are:


Highways England does an appalling job in cleaning up litter on the motorways.  Their bosses at the Department of Transport don’t set them a Key Performance Indicator (KPI) for cleaning up litter.  In other words, Highways England are not judged on whether they clean up litter or not.  Consequently, they do a terrible job, no one in government cares and our motorways continue to look like a dumping ground.


For some unknown and senseless reason, the responsibility of ‘looking after’ non-motorway roads is split between County Councils and local (usually District) Councils.  The former is responsible for cutting grass by the side of the road and the latter for litter-picking.  So two different organisations do two different jobs at two different times, the result being litter diced into tiny pieces as no-one has removed it before the verges are cut.  No-one takes responsibility.


Clean Up Britain will continue to expose these sort of failing and dysfunctional practices.  Help us by joining the fight.


 Clean Up Britain is very grateful for the tremendous support of these partners,
who make our high profile and impactful campaign possible:

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Media Centre

27/07/2020 Major national campaign launched today with Britain’s largest media group

Clean Up Britain has joined forces with In Your Area, the UK's leading local news, information and community platform

10/02/2020 Channel 4 News Special Report Investigates with Clean Up Britain

Clean Up Britain recently collaborated with Channel 4 to bring this special investigation into Highways England...

22/04/2018 LITTER KILLS


Partner with Us

We’re undertaking a ground-breaking anti-litter behavioural change campaign, ‘Now or Never’, that will run for five years in Leamington Spa, Warwickshire.  The town has the highest number of university students of any non-university town in Britain.  It also has contrasting geographical areas of wealth and deprivation.


It’s the most comprehensive and sustained anti-litter behavioural change pilot campaign undertaken in Britain.


We’re trying to identify and ‘incubate’ new and innovative initiatives that might make a meaningful and measurable difference in providing long term behavioural change towards litter, plastic and waste.


There are over 60 Campaign Partner organisations involved, and we have 12 work-streams underway.  www.itsnowornever.org.uk


The Campaign’s lead partners are Clean Up Britain, Warwick District Council and Warwick Business School, Britain’s leading centre of academic and applied behavioural science, and indeed the largest in Europe.


There are many opportunities to be involved with Clean Up Britain on a national partnership basis. Email: john.read@cleanupbritain.org

The Team

Alice Blogg

Alice has a background in behaviour change campaigning and working with local government.  She is our ‘Local Champions’ Manager and heads up our growing cohort of Local Champions.  This network of volunteers allows us to increase our impact by monitoring and raising litter issues at a local, as well as national, level.

John Read

Founder, Clean Up Britain. Extensive experience in campaigning, corporate communications, CSR, media management & public affairs. Has worked with the England cricket team, De Beers, the Conservative Party, Richard Branson and HRH Princess Haya of Jordan.

Kenny Logan

Kenny is Campaign Chairman of Clean Up Britain. During an illustrious rugby union playing career, he played 70 times for Scotland, scoring 20 tries, and also played 175 times for Wasps, scoring 79 tries. Kenny is also Founder-Director of Logan Sports Marketing.

Ric Moore

Ric has extensive experience of the charitable sector having held senior positions at Mencap, NCVO, St. Mungo’s and Quakers in Britain. He is also a skilled negotiator and tenacious environmental advocate.

Will Oliver

Farms in the Midlands. NAGA Cereal Grower of the Year 2022. NFU Crops Board. Passionate about food production and being custodians of our beautiful countryside. On a mission to massively reduce the scourge of “fly-tipping”.

Jeremy Paxman

Highly distinguished and widely respected broadcaster and writer, Jeremy is Patron of Clean Up Britain. He sums up his strong views by saying “ours is a beautiful country and I just don’t understand why people would want to drop litter – it makes me angry and depressed”.

Celebrity Supporters