To end the cycle of environmental neglect by challenging inaction, demanding accountability, and inspiring a culture of personal and collective responsibility.
We work to clean up Britain by tackling the root causes: weak enforcement, poor infrastructure, and a lack of political will. Through bold campaigning, persistent lobbying and working to find data-driven solutions, we aim to shift behaviours, influence policy, and create lasting change.
Here’s how.

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SOLUTIONS
SOLUTIONS
We work with top universities and leaders in behavioural science.
Our approach is grounded in innovation, data, and community involvement – identifying what works and using it to inform broader behavioural change.
We are currently developing our next series of research and innovation projects. Take a look at some past work below:
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AWARENESS
AWARENESS
By raising awareness, we give energy to a growing national movement – empowering the public, attracting media attention, and holding decision-makers to account in the spotlight.
As a recognised voice on these issues, we are regularly invited to comment on news stories – challenging complacency, highlighting best (and worst) practices, and creating pressure for action.
Follow us on our socials and join the debate.
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LOBBYING
LOBBYING
From exposing National Highways failure to address motorway litter, to challenging the lack of coordination between County and District Councils that leads to shredded roadside litter, our lobbying is persistent, evidence-led, and focused on driving meaningful change.
Some examples of our lobbying work:
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OUR PARTNERS
CELEBRITY SUPPORTERS
ANDREW FLINTOFF
CLARE BALDING
GABBY LOGAN
GARY LINEKER
GOLDIE
BIANCA JAGGER
JONNY WILKINSON
JAMIE CARRAGHER
TOM DALEY
ALASTAIR CAMPBELL
MIRANDA RAISON
SIR MO FARAH
PAULA RADCLIFFE
STEVEN GERRARD
SYBIL RUSCOE
LORRAINE KELLY
Lead the Change: Partner with Clean Up Britain
Join forces with the only national campaign 100% focused on ending Britain’s litter and fly‑tipping epidemic. As a corporate sponsor you’ll help us turn off the ‘tap’ of endless litter, drive systemic policy change, and deliver visible, measurable impact – all while showcasing your brand’s commitment to cleaner streets, healthier communities, and a greener planet.