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About Us

OUR MISSION

To end the cycle of environmental neglect by challenging inaction, demanding accountability, and inspiring a culture of personal and collective responsibility.

We work to clean up Britain by tackling the root causes: weak enforcement, poor infrastructure, and a lack of political will. Through bold campaigning, persistent lobbying and working to find data-driven solutions, we aim to shift behaviours, influence policy, and create lasting change.

Here’s how.

  • SOLUTIONS

    SOLUTIONS

    We work with top universities and leaders in behavioural science.

    Our approach is grounded in innovation, data, and community involvement – identifying what works and using it to inform broader behavioural change.

    We are currently developing our next series of research and innovation projects. Take a look at some past work below:

    RoadVlog – Log littered verges and help build the case for cleaner roads.

    Click to visit RoadVlog →

    Behavioural insights to influence littering with Warwick Business School

    Click to download →

    Cigarette butt littering research with Dectech

    Click to download →

    School educational resources for Key Stage 2

    Click to download →

  • AWARENESS

    AWARENESS

    By raising awareness, we give energy to a growing national movement – empowering the public, attracting media attention, and holding decision-makers to account in the spotlight.

    As a recognised voice on these issues, we are regularly invited to comment on news stories – challenging complacency, highlighting best (and worst) practices, and creating pressure for action.

    Follow us on our socials and join the debate.

  • LOBBYING

    LOBBYING

    From exposing National Highways failure to address motorway litter, to challenging the lack of coordination between County and District Councils that leads to shredded roadside litter, our lobbying is persistent, evidence-led, and focused on driving meaningful change.

    Some examples of our lobbying work:

    Challenged National Highways over a failure to comply with their legal duty to ensure the motorways are kept clear of litter.

    Pushed for enforcement reform by exposing that 21% of councils issue zero fines for littering, and demonstrating that private firms outperform councils.

    Submitted FOI requests to all 318 councils in England to uncover weak enforcement, inadequate bin provision, and lack of accountability.

    Launched a 10-point Motorway Action Plan calling for tougher fines, camera enforcement, and lane closures to clean up and deter littering.

    Called out the dumping of roadwork debris by contractors, pressuring National Highways to monitor and manage their operations properly.

    Demanded powers for motorway traffic officers to fine drivers who litter, boosting enforcement and increasing on-the-spot accountability.

    Advocated for a national dashcam reporting system, making it easier for the public to submit evidence of drivers who litter.

    Exposed lack of coordination between councils, highlighting how verge cutting without litter clearance causes widespread shredded roadside litter.

YOUR DONATION ISN’T EXTRA, IT’S ESSENTIAL. WE NEED YOU.
SUPPORT US TODAY.

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OUR PARTNERS

CELEBRITY SUPPORTERS

ANDREW FLINTOFF

LORRAINE KELLY

GABBY LOGAN

GARY LINEKER

GOLDIE

BIANCA JAGGER

JONNY WILKINSON

JAMIE CARRAGHER

TOM DALEY

ALASTAIR CAMPBELL

MIRANDA RAISON

SIR MO FARAH

PAULA RADCLIFFE

STEVEN GERRARD

SYBIL RUSCOE

CLARE BALDING

Lead the Change:  Partner with Clean Up Britain

Join forces with the only national campaign 100% focused on ending Britain’s litter and fly‑tipping epidemic. As a corporate sponsor you’ll help us turn off the ‘tap’ of endless litter, drive systemic policy change, and deliver visible, measurable impact – all while showcasing your brand’s commitment to cleaner streets, healthier communities, and a greener planet.​

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