We are proud to have joined forces with Warwick Business School, which has the biggest Behavioural Science Group in Europe, to use nudge theory to help address environmental issues.
Based on theories from behavioural science, nudges have been used to solve a range of issues from persuading more people to pay their taxes on time to encouraging households have their lofts insulated.
Read our report ‘Using behavioural insights to reduce littering in the UK’