About us

Clean Up Britain was started by a small group of professionals who united based on a shared passion for looking after our environment, and a particular concern about the increasing problem of litter.

We’ve been lobbying for a national litter campaign and are members of the National Litter Strategy Advisory Group. At the same time, we’re broadening our horizons to offer bespoke expertise to help businesses and communities better address environmental issues which are fast becoming extremely hot topics – waste, reuse and recycling.

The Team

John Read

Founder, Clean Up Britain. Extensive experience in campaigning, corporate communications, CSR, media management & public affairs. Has worked with the England cricket team, De Beers, the Conservative Party, Richard Branson and HRH Princess Haya of Jordan.

Rod Connors

Managing Director, System 1 Agency. Core member of the CLUB management team since day one. Extensive global brand strategy and communications expertise. Rod is former Director of Marketing for Nike, Adidas and Unilever, and one of Britain’s leading marketeers.

Rachel Campbell

CLUB Director of Planning and Insights.16 years experience in shaping and delivering strategic change, programme management, marketing, sponsorship and consumer research. Led on the design and delivery of London 2012 Olympics Community Engagement projects for Lloyds Banking Group.

Julia Kolodko

Researcher, lecturer and consultant in the areas of behavioural science, strategy and marketing. Currently working on a PhD in behavioural science at the Warwick Business School whilst sitting on our management team.

Kenny Logan

Clean Up Britain’s Campaign Chairman. Kenny also owns Logan Sports Marketing, one of the fastest growing agencies in the UK, specialising in sponsorship consultancy, events, hospitality and rights management.

Jeremy Paxman

Highly distinguished and widely respected broadcaster and writer, Jeremy is Patron of Clean Up Britain. He sums up his strong views by saying “ours is a beautiful country and I just don’t understand why people would want to drop litter – it makes me angry and depressed”.

OUR WORK

Clean Up Britain recognises that businesses face increasing scrutiny to anticipate and react to the environmental impacts of operating.

It’s not only our environment that’s at stake. The media are becoming increasingly vocal about companies not doing their fair share. This risks eroding consumer confidence.

We want to support businesses to do the right thing whilst balancing commercial pressures with the reputational and potential regulatory cost of not acting.

OUR EXPERT TEAM OFFERS ADVICE AND PROJECT MANAGEMENT ON:

  • Behavioural change and ‘nudge’
  • Campaign planning and implementation
  • Brand strategy and communications
  • Media relations and public affairs
  • Project planning and execution
  • Product design and innovation

Don’t hesitate to get in touch to explore how we can help you

Partners & Supporters

Celebrity Supporters

Partnerships

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Keep Scotland Beautiful

“Keep Scotland Beautiful has worked with Clean Up Britain on a number of anti-litter initiatives in recent years and a productive working partnership has been established. This partnership allows for information exchange, research and strategy development in relation to litter prevention, and has been very positive. We are keen to continue working together through 2017 and beyond.”

DEREK ROBERTSON
CHIEF EXECUTIVE OFFICER

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Littergram

We are thrilled to partner with Littergram who harness the power of smart phones and social media to help clean up Britain. Download their brilliant app and join a community of like-minded people taking action on our growing litter problem.

LitterGram works closely with councils to help them address the issues app users highlight. Their cutting edge technology is available for free to all 433 councils across the country.

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Warwick Business School

We are proud to have joined forces with Warwick Business School, which has the biggest Behavioural Science Group in Europe, to use nudge theory to help address environmental issues.

Based on theories from behavioural science, nudges have been used to solve a range of issues from persuading more people to pay their taxes on time to encouraging households have their lofts insulated.

Read our report ‘Using behavioural insights to reduce littering in the UK’

Media Centre